Social Media MANAGEMENT,

Content & Creative Direction

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The Client

A woman with long brown hair wearing an off-the-shoulder green dress, smiling with her head turned back, standing on a cobblestone path in a park with green grass, trees, and swings in the background.
Pink background with a gold line drawing of a woman's face in profile, labeled as Dermashine Beauty Skincare by Andreia Rosário.

Andreia is the founder of Dermashine Beauty Skincare, providing home-based skincare and facial treatments with a focus on skin health, relaxation, and personalised care.

The Challenge

Although Dermashine Beauty Skincare already had a logo and colour palette, the brand lacked structure, consistency, and direction.
Andreia’s Instagram presence felt scattered, with no defined brand voice, visual identity, or content strategy, making it difficult for her to present her services professionally and attract the right audience.

Instagram profile page for dermashine.beauty.skincare featuring posts about skincare treatments, facial procedures, and relaxation services with images of facial therapy, skincare products, and relaxing scenes.

THE SOLUTION

Brand Audit

To understand where improvements were needed, I completed a full audit of Dermashine’s existing brand and Instagram content. The screenshots shown here highlight key findings from that audit, which identified inconsistent colours, mixed typography, varying post styles, and a lack of visual structure, all of which created a scattered brand experience.

An Instagram audit report for Dermashine Beauty Skincare by CYNTIV, analyzing visual identity, branding, logo, color palette, and design elements with highlighted sections for strengths, weaknesses, and suggestions for improvement.
Various graphics and texts about facial treatments, including a color palette, promotional banners for facial services, and tips for improving branding consistency.
A digital guide about skincare and facial treatments outlining what is good and missing for a business page, including screenshots of a mobile app interface with icons for contact, clients, location, and procedures, all on pink-themed backgrounds.

Brand Guidelines

Based on the audit, I created a structured set of brand guidelines to bring clarity, consistency, and intention to Dermashine’s visual identity. The guidelines outline the brand story, mission, vision, logo, colour palette, typography, and brand voice , including how the tone of voice should be expressed on Instagram, forming the foundation for all future content.

Page from Dermashine Beauty Skincare with a pink background, featuring a faded face at the top, and text about skincare mission and vision.
A pink beauty skincare product box from DermaShine with a line drawing of a woman's face, gold and pink colors, and a color palette featuring pink, green, and pink
A color palette with primary colors pink and dark pink, and secondary colors green and dark pink. Includes a section on typography with primary font 'Eigizio Condensed' in pink and secondary font 'Garet' in green.
A social media branding guide explaining the brand voice and tone for skincare, emphasizing empowerment, care, and expertise, with colorful sections and Instagram logo.

COMING SOON

Stay tuned — more updates will be added as the project develops.

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Cyntiv is a creative studio that helps small businesses show up online in a way that feels honest, intentional, and true to their brand. We blend creativity and strategy to craft visuals, content, and social media that connect meaningfully with your audience.

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